NPS ratings are categorized into Detractors (score 0-6), Passives (score 7-8), and Promoters (score 9-10), and is calculated as (% Promoters – % Detractors) x 100. NPS based on Speedtest® user responses after being asked how likely they are to recommend their provider to friends or family on a 0 to 10 scale. Using Speedtest Intelligence ®, we examined NPS ratings by Starlink users and all fixed broadband providers combined for “metropolitan” and “nonmetropolitan” counties as defined by the U.S. Starlink users in metro and nonmetro areas love Starlink, fixed broadband users dislike their internet service providers This analysis includes Starlink Net Promoter Score (NPS) for metro and nonmetro internet connections in the United States, year-over-year data for Starlink in Canada, Chile, Mexico, and the U.S., and Starlink results from three new countries (Philippines, Nigeria, and Peru). Satellite internet competition is heating up and Ookla® has exciting, fresh data from Q4 2022 and Q1 2023 for HughesNet, SpaceX’s Starlink, and Viasat in North America, South America, and the Caribbean, as well as new Starlink markets we haven’t yet featured in our ongoing satellite internet series.

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